Nestlé – Aero
AERO® launched their new shaped & bubbliest ever milk and mint flavour bars alongside a limited edition orange flavour. They came to us to develop a digital activation with Facebook at the heart. We wanted customers to get excited about the new launch and to advocate AERO® to friends. Spreading the ‘bubbliness’ by being playful spontaneous and fun. We asked customers to do something that ‘makes the world a ‘bubblier’ place’. Users are encouraged to share a message with their friends, but this message is extra special, ‘more bubbly’ if you will. We introduced AERO® mail. The messages are hand crafted in balloon-modeled letters. The user can select a colour, write a bubbly message and send it to up to 5 Facebook friends to brighten their day; they also received a free sample of the new bubbly bar for their efforts.
Role: pitching / production / account management